The growth of Shopper
Since the beginning Shopper, has focused on growing its shopping centre network, adding new centres at a rate of nearly two per week from 2016. We’re focused on delivering value to our shopping centre partners, increasing customer visitation and dwell time through our complementary Wi-Fi network and innovative and interactive digital advertising displays.
Meet the team
Ben Walker, CEO
After spending more than 20 years rising through the ranks of long-established outdoor media companies and working on some of Australia’s out of home campaigns, Ben recognised the need for a 100% digital out of home (DOOH) solution in retail environments and established Shopper in 2015.
Ben has led the growth of Shopper to see it now installed in 400+ local, medium and essential retail shopping centres. Through his leadership, Shopper has received industry recognition as the highest growth offline media company in real dollar terms for both 2019 and 2020 (SMI).
Ben is a visionary and passionate advocate for the retail out of home industry, and continues his commitment to the leadership and success of the category.
Ed Couche, COO
As founding partner, Ed has been instrumental in leading technology and data analytics for the Shopper business. Prior to joining with business partner Ben, Ed spent 14 years working in the out of home industry at oOh! Media in Australia and JCDecaux in the UK.
Ed has extensive business development and commercial management experience across all out-of-home products and formats and a vast network of industry clients and contacts. As COO, Ed leads data and technology, operations and commercial partnering with shopping centres.
Jamie Hollebone, Head of Revenue
Jamie Hollebone’s experience in media, sales and advertising management has spanned more than 20 years. As Head of Revenue, Jamie provides strategic leadership in sales and the creation of out of home campaigns for clients and agencies ensuring scale and efficiency whilst ensuring business outcomes for Shopper. Through his breadth and depth of relationships across the industry, Jamie propels his national team to deliver exceptional customer centric and value-based outcomes for our clients.
Prior to joining the leadership team, Jamie was the Media Director at Astus Australia and held the role of General Manager, Commercial at Parramatta National Rugby League Club.
Karissa Fletcher, Head of Marketing
With a thirst for driving growth through brand building and a passion for connecting consumers with helpful communications, Karissa is delighted to be part of Shopper’s high growth retail media business.
Responsible for marketing and insights, Karissa has previously led brand, communications and strategy teams at Westpac, NRMA and IAG. Having worked in both B2C and B2B marketing roles in Sydney, Melbourne, New York and London, Karissa brings a wealth of knowledge and marketing strength to Shopper and its advertising and shopping centre partners.
Paul Rago, CFO
With 12 years’ experience in senior finance leadership positions in media, Paul's expertise in commercial accounting includes private equity investment and transition from a private to publicly listed company, along with managing day-to-day financial operations of the Shopper business
Matthew Adams, National Head of Trading
Matthew is a proven performer, with strong relationships built on his tireless results-driven approach. His role is key in driving growth through yield management of Shopper inventory of small and large-format screens, but most importantly, delivering efficiencies to our client partners, ensuring they get the best trading outcomes in retail out-of-home.