Closer to Shopper

From humble beginnings at the kitchen table, today Shopper is the fastest growing offline media business in Australia, with a portfolio of over 420+ shopping centres: a thriving, dynamic, data-led out of home media business.

The Shopper story

With early investment in technology, we’ve paved the way for innovation in retail out of home. We offer 100% digital media and analytics that deliver value for advertisers, brands and partners.

Today, our sophisticated technology and analytics offer a deep understanding of shopper behaviour and purchasing intentions. Combined with dynamic and contextual audience, location and trigger-based targeting, we deliver data-led retail media unsurpassed in the industry.

The growth of Shopper

Since the beginning, Shopper has focused on growing its shopping centre network, adding new centres at a rate of nearly two per week from 2016. We’re focused on delivering value to our shopping centre partners, increasing customer visitation and dwell time through our complementary Wi-Fi network and innovative and interactive digital advertising displays.

Focus on retail media

Retail media over delivers time and again in its ability to bring brands closer to where customers make everyday household decisions, and within proximity to point of purchase. It’s the only channel that acts to both prompt and remind customers at the point of purchase. Our 100% digital portrait and large format advertising screens let advertisers tailor their messages to shoppers’ needs and desires when they’re already in a buying mindset.

Meet the team

Ben Walker, CEO

After spending more than 20 years rising through the ranks of long-established outdoor media companies and working on some of Australia’s out of home campaigns, Ben recognised the need for a 100% digital out of home (DOOH) solution in retail environments and established Shopper in 2015.

Ben has led the growth of Shopper to see it now installed in 400+ local, medium and essential retail shopping centres. Through his leadership, Shopper has received industry recognition as the highest growth offline media company in real dollar terms for both 2019 and 2020 (SMI).

Ben is a visionary and passionate advocate for the retail out of home industry, and continues his commitment to the leadership and success of the category.

Ed Couche, COO

As founding partner, Ed has been instrumental in leading technology and data analytics for the Shopper business. Prior to joining with business partner Ben, Ed spent 14 years working in the out of home industry at oOh! Media in Australia and JCDecaux in the UK.

Ed has extensive business development and commercial management experience across all out-of-home products and formats and a vast network of industry clients and contacts. As COO, Ed leads data and technology, operations and commercial partnering with shopping centres.

Jamie Hollebone, Head of Revenue

Jamie Hollebone’s experience in media, sales and advertising management has spanned more than 20 years. As Head of Revenue, Jamie provides strategic leadership in sales and the creation of out of home campaigns for clients and agencies ensuring scale and efficiency whilst ensuring business outcomes for Shopper. Through his breadth and depth of relationships across the industry, Jamie propels his national team to deliver exceptional customer centric and value-based outcomes for our clients.

Prior to joining the leadership team, Jamie was the Media Director at Astus Australia and held the role of General Manager, Commercial at Parramatta National Rugby League Club.

Karissa Fletcher, Head of Marketing

With a thirst for driving growth through brand building and a passion for connecting consumers with helpful communications, Karissa is delighted to be part of Shopper’s high growth retail media business.

Responsible for marketing and insights, Karissa has previously led brand, communications and strategy teams at Westpac, NRMA and IAG. Having worked in both B2C and B2B marketing roles in Sydney, Melbourne, New York and London, Karissa brings a wealth of knowledge and marketing strength to Shopper and its advertising and shopping centre partners.

Paul Rago, CFO

With 12 years’ experience in senior finance leadership positions in media, Paul's expertise in commercial accounting includes private equity investment and transition from a private to publicly listed company, along with managing day-to-day financial operations of the Shopper business

Matthew Adams, National Head of Trading

Matthew is a proven performer, with strong relationships built on his tireless results-driven approach. His role is key in driving growth through yield management of Shopper inventory of small and large-format screens, but most importantly, delivering efficiencies to our client partners, ensuring they get the best trading outcomes in retail out-of-home.

Our board

David Morgan, Chairman

David has more than 30 years’ experience in marketing and brand leadership and is the former Global Head of Brand Development, Samsung and Executive Director of Corporate Affairs & Marketing at Nestle. Other roles include CMO for Bankwest and Head of Marketing, Standard Chartered Bank. David is also the Principal of MacMorgan, consulting to several large Australian organisations.

James Warbuton, Non-Executive Director

James is Managing Director and CEO of Seven West Media Limited, previously Director and CEO of APN Outdoor where he led a significant transformation and turnaround at the company. Before his appointment to APN Outdoor, James was the CEO of Supercars for five years. James has also held senior leadership roles at media buying company Universal McCann, he was Chief Digital and Sales Officer of the Seven Media Group, and he was the Managing Director and CEO of Network 10.

Nick Miller, Non-Executive Director

Nick is a Partner at Fortitude, and previously served as an Investment Director at Blue Sky Private Equity and Sovereign Capital. He has worked in the investment arm of Babcock & Brown and advised on M&A at ABN AMRO after commencing his career as a civil engineer. Nick also serves on the Board of Orange Sky, a not-for-profit organisation.

Sam O’Connor, Non Executive Director

Sam is an Investment Director at Fortitude and has spent five years as an Investment Manager in Blue Sky’s Growth Capital division. Prior experience includes corporate finance and transaction advisory services at PwC where he was involved in mid-cap and large-cap buy and sell side transactions, including IPOs with a focus on energy, resources and consumer services.

Everything starts with the customer