Brand preference is vital
It’s important for brands to stay top of mind, especially in the lead up to key sales period when competing for consumers attention is at its peak.
Take advantage of the opportunity to also attract new customers, 34% of consumers are likely to trial new brands and products around key sale events - as the risk associated with the purchase is far less when compared to full priced items.
Discount fatigue is a real phenomenon as shoppers are bombarded with sales and offers for every holiday or social event.
With retailers discounting more frequently these days, it can be hard and even tiresome to figure out what is actually ‘a good deal’.