We partner with advertisers to deliver campaigns that are focused on driving return on investment (ROI). Whether it’s brand awareness, engagement, loyalty or conversion, our solutions can be optimised to meet your needs and connect with customers where and when it matters.
Imagine what you could achieve.
Explore our case studies
Efficiencies through precision audience targeting
Shopper Ai audience mapping
250 shopping centres
To help Westpac launch an innovative invoicing system for small businesses, we identified lifestyle attributes of audiences and located shopping centres within close proximity to small and independent retailers and business owners.
The result? The small business banking campaign achieved Westpac’s audience exposure objectives, and delivered campaign spend efficiencies.
Data-led dynamic creative
120 shopping centres
Drive brand awareness
Helga’s sought to drive awareness of their complete range of breads and to encourage consumers to try new products and flavours. Using Shopper Study, we connected with customers to identify purchase trends and preferences by location, then interrupted them on their path to purchase to create behavioural change in store.
The result? With customised creative for each location, Helga’s drove greater awareness across their product range, and increased sales.
A test-and-learn approach
28% sales uplift
40% halo uplift
Campaign results vs control
To understand the sales impact of retail OOH in Lindt’s Christmas campaigns, we collected and compared their marketing, sales and pricing data (pre-, during and post-campaign) for shopping centres that ran the campaign against those that didn’t.
The result? Stores showcasing the 6-week Christmas campaign achieved an overall sales uplift of 28% during the campaign (peak weekly uplift vs control of 78%). Further, a halo effect following the campaign saw a 40% higher uplift on average.
Driving online sales with programmatic digital OOH
1.5x average spend
We delivered a highly efficient programmatic campaign and improved marketing metrics by ring fencing centres, collecting and cross matching device ID’s to identify online and offline shopping behaviour which directly measured the impact of audience exposure to the OOH campaign.
The result? Shoppers exposed to the ads in store were not only 2.4 times more likely to convert online, their average spend was 150% greater as a result of the campaign. The campaign also delivered a 1.6x increase in footfall traffic in-store and improved overall online visitation by 187%.
70% of shoppers who saw an OOH ad in a shopping centre visited the store.
Let’s showcase your business together
Shopper knows retail out of home advertising. Partnering with over 420+ shopping centres around Australia, we reach 5.6 million Aussies every week, and can get you in front of the right audience, in the right place and at the right time to make a real change to your brand awareness, sales and customer spend.