47% of shoppers like to browse online but buy in-store.
On a typical day, the average consumer can be exposed to thousands of advertising messages and research has proven that animation can help drive greater ROI and this study now unveils the impact of large format digital atrium and landscape advertising in shopping centres.
We set out to better understand the incremental impact of large format when combined with our Smartlite portrait panels. To do this we had 1000 respondents participate in a quantitative online study, where we exposed them to different shopper journeys, showing them the various combinations of panel formats.
Through this study we were able to confirm that campaigns displayed on a combination of our portrait retail panels and our large format screens delivered positive impacts to brand metrics.