Shopper expands partnership with ISPT shopping centres
Shopper has announced its expanded partnership with ISPT that will see 230 new digital screens installed through a portfolio of 28 shopping centres across Australia.
ISPT, with a portfolio of retail-based local and media shopping centres worth an estimated $6.7B, is responsible for delivering returns to some of Australia’s largest industry superannuation funds.
“Shopper is excited to have extended our existing partnership with ISPT, adding a further 20 centres across New South Wales, Victoria, Queensland and Western Australia, and expanding our offering of digital and dynamic screens across the Shopper network,” says Ed Couche, Shopper’s COO.
These 20 new centres are in addition to more than 400 shopping centres across Australia taking advantage of Shopper’s innovative out of home advertising solutions, including retail digital OOH panels and complimentary Wi-Fi for customers in centres.
Shopper will install its market-leading, ultra-thin, high-definition blade panels, incorporating cutting-edge design features, perfect for showcasing brand messages in today’s busy shopping centre environments in the 20 new centres. These digital panels allow brands to launch advertising campaigns that are precision targeted to audiences in the time and place most likely to deliver results.
As Couche says, “the partnership with ISPT demonstrates our commitment to enhancing shopping centre experiences. Our focus on data connectivity allows us to deliver engaging and contextual advertising campaigns.”
ISPT is looking forward to the positive impact Shopper’s digital out of home solutions will bring to their customers and communities.
“We’re committed to creating retail spaces that have meaning for our customers and communities. Shopper’s blade panels will allow advertisers to display high-quality, animated digital campaigns and provide enhanced experiences for shoppers,” says Rob Staniford, ISPT’s Portfolio Manager, WA Retail Services.
If you’re interested in partnering with Shopper to enhance your shopping centre capabilities and enhance the customer experience, get in touch.