6 in 10 shoppers intend to celebrate Easter this year with almost a third are planning to participate in Easter activities. However, many consumers have other activities planned such as travel and home renovations.
• Easter is a time to host family and friends and most intend to stock up and celebrate.
• 6 in 10 usually stock up on treats for Easter celebrations (e.g., hot cross buns, dips, cheese and crackers)
• More than half plan to stock up on alcohol in the lead up to Easter
More importantly, brands can increase product consideration amongst customers who are likely to pop into centre on multiple occasions over the Easter period. Almost 2 in 5 shoppers say they typically visit shopping centres more often than usual during the Easter period (38%)
Source: Shopper Study, Easter 2021 n= 7,597