Shopper Media, Australia’s fastest-growing offline retail out-of-home media company, has announced Matt Adams in the newly created role of National Head of Trading.
In addition to directing the trading function for the business, Matt will continue to oversee the Southern States and drive revenue in this market.
Jamie Hollebone, Shopper Media’s Head of Revenue, said, “Despite the economic impact of COVID-19, Shopper Media Group has continued its growth trajectory. Towards the back end of 2020 we announced the addition of 21 new local shopping centres to our retail digital out-of-home (DOOH) portfolio, which included 12 new large-format sites, with an additional 60-plus centre installations now in the pipeline for 2021.
“With our growing Smartlite and large format network, Matt’s appointment is a formidable one. His role will be key in driving growth through yield management of Shopper Media’s inventory of small- and large-format screens, but most importantly, he will be delivering efficiencies to our client partners, ensuring they get the best trading outcomes in retail out-of-home (OOH).
Matt will be key in assisting our business to deliver excellence across our agency and client relationships.”
Shopper Media’s investment in world-class technology, intelligent Wi-Fi and virtual beacon technology has created better engagement between shoppers, shopping centres and advertisers enhancing the way agencies deliver campaigns in the retail OOH space.
“It’s incredibly important that we continue to deliver market-leading campaigns and the best value in retail OOH. To achieve this we are committed to sharing insights and trends with our partners and clients to deepen our support and provide efficiencies and optimum media value.
Matt’s role will be pivotal in ensuring this is maximised. A proven performer, with strong relationships built on his tireless results-driven approach, are strengths we are pleased to tap into for the benefit of all our key partners and clients,” added Jamie Hollebone.
Matt Adams says, “this is the perfect time to be leading the trading effort at Shopper Media as we navigate the changing media landscape in response to COVID-19 and the on-going challenges to businesses and brands.
“Client and partner satisfaction is at the heart of Shopper Media’s DNA, which has been built on close, collaborative partnerships. I’m excited to be in a position to further develop these partnerships with our new trading vision.”
Shopper Media currently boasts a portfolio of more than 375 retail centres, targeting key essential retail destinations and serving local communities across the country.