SHOPPER Ai’s market-first capabilities lead the industry in targeting the right audience, in the right location, at the right time.
What is SHOPPER Ai?
A visual heat-map based media planning tool that enables precision targeting of key audiences based on location, proximity and timing.
This advanced platform allows advertisers and planners to deliver relevant messaging to shoppers based on behaviours, spending habits, demographics and purchase intentions.
How does SHOPPER Ai work?
By overlaying multiple data sources, the heat map provides clients with an accurate visual representation of areas performing most strongly for their target audience. From this data, a bespoke site list can be created to deliver the most effective buy for a campaign.