Shopper joins OMA and MOVE

Shopper is the latest member of the Outdoor Media Association (OMA) and MOVE (Measurement of Outdoor Visibility and Exposure).

As a fast-growing offline media company with a network of digital out of home (DOOH) advertising panels across Australia, Shopper is excited to join OMA and MOVE to keep pushing the out of home category forward.

“We’re excited to come on board as members of OMA. We’ve joined the association to demonstrate Shopper’s passion and commitment to driving growth in retail out of home. Our membership signals desire to drive greater transparency and the utilisation of MOVE’s audience measurement currency enables us to provide unsurpassed clarity and service to our agencies and clients,” says Ben Walker, Shopper’s CEO.

“On a more personal note, I’m a huge advocate of growing the OOH channel and believe joining the OMA has benefits across the board; a rising tide floats all boats,” adds Ben.

“It’s great to have new companies like Shopper join us at this crucial and early stage of the development of MOVE 2.0,” said Charmaine Moldrich, CEO of OMA. “The new knowledge and energy they bring will be valuable as we evolve our audience measurement currency.”

“Ultimately, MOVE is the gold standard in OOH audience measurement from which advertisers will trade our signs. We are focused on transparency and saliency and are committed to representing the industry as a whole,” Moldrich adds.

In January, OMA announced it was upgrading the industry’s audience measurement system, MOVE, for the digital age. The new system will measure the impact of digital signs and cover all OOH formats, locations and environments nationally, with the capability to report on seasonal and monthly variations. Development of the new system has commenced and is expected to launch in 2023.

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