Shopper partners with QIC to deliver High Impact, 3D Retail Media Advertising at Watergardens Shopping Centre

Shopper, Australia’s fastest-growing retail out-of-home media company, has been awarded sales representation to Queensland Investment Corporation’s (QIC) new high-impact, large-format screens at Watergardens, Victoria.

Located 27km from Melbourne’s CBD, Watergardens is a super-regional centre and a vital hub for the rapidly growing western suburbs in the heart of the Taylors Lakes community. It encompasses more than 284 retailers, dining precincts and a soon-to-be unveiled Town Square with covered walkways and pergola spaces for relaxing outdoors year-round, and an impressive performance and entertainment area.

A signature feature of the upgraded Watergardens centre is the two large-format screens that wrap around the outside corner of the Town Square. The dual screens measure 3.2m x 5.3m – totalling 10.6m and offer advertisers large format, 3D high impact advertising in a dominating location that guarantees to deliver big brand impact.

Ed Couche, Shopper’s CEO says, “We are excited to be continuing our partnership with QIC and securing the sale         representation of these high-impact dual screens. With 3D creative capabilities these screens can deliver dynamic, immersive, high-impact content that will grab attention and connect with local audiences, adding a new dimension to the shopping experience.

“As a valued business partner QIC shares our commitment to creating thriving and vibrant retail destinations that that connect with customers and enhance the shopping experiences of local communities,” adds Ed Couche.